Archive for Marketing
Bet Big…or stay at home!
As I’m sitting here in my office looking forward to Connections next week, I couldn’t help but to reflect on my many Connections and ASCR Tradeshow visits over the past few years.
I recall one particular Trade Show where I was seated at a table with several very large players in the restoration game. At that [...]
Mining your market niche
Like the Forty Niner’s who worked the fields of California and exclaimed, there’s “gold in them dar hills”, the Multi-billion dollar restoration service industry provides unlimited opportunity for success to persons who have the right combination of guts and business savvy to overcome identified hurdles. To succeed, you must do more than purchase equipment, attend [...]
Guide To Building A Successful Restoration Business
Entering the insurance repair industry is quite different form entering the carpet cleaning industry. While both carpet cleaning and insurance restoration are rewarding and both involve cleaning at their core, the required equipment, industry expertise, technical know how, and marketing of the services is where the two are 180 degrees apart.
The advantages of entering the [...]
New Site Launched!
The restoration industry has undergone many changes during the past five years, with many more changes looming on the horizon. For an industry that has yet to reach maturity, change could not have possibly come at a better time. There has never been a better time to enter or excel in this industry than now!
There [...]